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WB & Comic-Con Team Up For Official Bag Of Comic-Con 2011

Reported by Outsiders - 09:41 PM 2011.07.12
The dynamic duo of Warner Bros. Entertainment and Comic-Con have renewed their powerful alliance for 2011, and the Studio will once again serve as sponsor of the Comic-Con International: San Diego Official Bag.

More than 130,000 of the signature, oversized (24"x28") bags - dubbed the Con's "ubiquitous accessory" by Entertainment Weekly - have been produced, and will be available to fans attending Comic-Con upon checking in throughout the five days of the convention, including Preview Night.

For the first time, the 2011 edition of the bag converts into a backpack, making it as cool as ever - and even more functional! (And, yes, the protective poster tube remains intact.)

Designed by Warner Bros. Worldwide Television Marketing, each double-sided bag features all-new Comic-Con 2011 official artwork on one side, with the other side featuring a design highlighting one of 10 different titles, including live-action and animated television series, video games and comic books from Warner Bros. Television, Warner Bros. Animation, Warner Bros. Interactive Entertainment and DC Entertainment.

The featured titles are "The Big Bang Theory," "Fringe," "Supernatural," "The Vampire Diaries," "Green Lantern: The Animated Series," "The Looney Tunes Show," "ThunderCats," "Batman: Arkham City," "LEGO Harry Potter: Years 5-7" and "Justice League."

Created annually since 2006 by the Warner Bros. Worldwide Television Marketing unit specifically for Comic-Con, the highly sought-after totes provide devoted fans with a handy carrying case for all the merchandise they take away from the Con - and serve as mobile billboards for a selection of the Studio's key Comic-Con titles.



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