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Poor Ticket Sales Turning Studios Off To San Diego Comic-Con?

Reported by Outsiders - 03:00 PM 2011.06.15
From July 21st through the 24th, thousands of spectators and fans will flock to San Diego to attend the "San Diego Comic Convention International," the premiere convention for comic books, toys and a marketing platform for movies. But according to the NYTimes, many studios are still deciding on attending or what to even show at the convention?

Warner Bros., Disney, Dreamworks and The Weinstein Company have decided to bring nothing to the show. Even Marvel Entertainment is still deciding. So what is changing these studios minds about attending?

It would seem that many studios have taken a hard hit when it comes to their movies after receiving positive effects from the Comic-Con and then getting poor ticket sales when the movies are released to the public.

Warner got burned with “Sucker Punch,” which had fans vibrating with excitement in July but failed in its March release. The millions that Disney spent on “Tron: Legacy” at Comic-Con had a less-than-fantastic payoff. “Scott Pilgrim vs. the World” was the big alarm as this Universal movie was the belle of last year’s convention. Released just three weeks after the convention, “Scott Pilgrim” fizzled and the $60 million movie sold just $32 million in tickets.

Even with taking a few bad hits, the studios are trying to turn this negativity around by bringing promotional material for movies with release dates shortly after the convention.

Universal is plotting a stunt for “Cowboys & Aliens,” which has the advantage of a July 29th release date. Paramount plans to trot out “The Adventures of Tintin: The Secret of the Unicorn,” with a possible appearance by its director, Steven Spielberg. Twentieth Century Fox is expected to tackle Comic-Con with its “Rise of the Planet of the Apes,” which arrives in theaters on August 5th and Sony will roll out an aggressive promotion for its “The Amazing Spiderman,” even though the film won’t be seen until July 2012.

Comic-Con usually doesn’t lock in its schedule of presentations until two weeks before the convention so studios can come and go for the next couple of weeks. How do you feel about studios and their presentations at Comic-Con? You think it's too much or not enough? Let us know...




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