Netflix Drops The 'Qwikster' Plan And Idea
Reported by Outsiders - 10:59 AM 2011.10.10
Back in September, we reported
that Netflix was going to be splitting into two companies to divide the releases of DVD and streaming video. The second company was going to be called "Qwikster." Since this announcement, the company lost an estimated one million subscribers because of price changing and their stock has dropped over 50%.
CEO and co-founder Reed Hastings announced
this morning that the company would be dropping "Qwikster" and that Netflix would remain as one company with both DVDs-by-mail and streaming videos.
'It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one password… in other words, no Qwikster.
While the July price change was necessary, we are now done with price changes.
We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.
We value our members, and we are committed to making Netflix the best place to get movies & TV shows.
We can only hope by this change that newer movies get released on the streaming video portion of the site just as quick as new TV shows are released. Netflix also mentioned before that video games would be available for rental. Is this idea dropped as well since Qwikster is no more?